At Gray Reed, we believe in being the ultimate partner to our clients. When emergencies or unexpected incidents arise, it is critical to have experienced attorneys and crisis communications specialists readily available to minimize legal risk, mitigate financial and reputational damages, and stabilize your organization through any public-facing challenges that may arise. Gray Reed differentiates itself by incorporating all services needed during a crisis under one umbrella. Our Crisis Readiness & Response team combines our world-class legal team with GRPR's seasoned Strategic Communications and Government Relations experts to spearhead high-impact crisis communications and legal strategies uniquely tailored to clients' needs.

Together, we offer proactive legal, crisis management, crisis communication, and government relations training and strategies for organizations and individuals. Our goals are to reduce risks, protect reputations, preserve stakeholder trust, and minimize negative impacts on brands before, during and after crises.

Our Crisis Readiness & Response Capabilities

Before a Crisis

• We train clients in various crisis management aspects, including media and community communications, accident/incident investigation best practices and protocols, and government interview preparation.
• We create custom crisis management and communications plans, response protocols, messaging development, and legal investigation and response plans.
• Our skilled government relations team utilizes open communication lines with government leaders to proactively addresses potential legislative and regulatory challenges impacting clients.
• We strengthen organizational resilience by building a culture of preparedness.

During and After a Crisis

• We rapidly deploy resources to mitigate exposure through initiating investigations, conducting media relations and strategic messaging training, assisting with interviews and preparation, government relations, community engagement, executive visibility, targeted content creation strategies, real-time situation management, and post-crisis reputation recovery.
• We ensure timely and transparent communication with stakeholders.
• We successfully assist clients in responding to government investigations (e.g., DOJ, OSHA).

Select Crisis Readiness & Response Experience

• Served large school districts facing media scrutiny over school shootings, school closures, library book issues and more.
• Proven track record in serving municipalities through a wide range of crises, from natural disasters to police officer-involved shootings, ambushes on police officers, and more.
• Served elected and appointed state-wide officials through multiple political and public-facing situations.
• Led communications efforts for some of the most high-profile mass casualty events in the past decade.
• Directed messaging through some of the most critical lawsuits and court decisions in recent history.
• Established and maintain a robust database of media contacts at the local, state and national level, ready to be leveraged when impactful situations arise, providing a wide reach to protect and serve clients.
• Worked with client’s post-crisis to create policy changes that help limit, prevent and mitigate crisis events in the future.