Thought Leadership / News
January 26, 2021 
 Speeches and Presentations
Tracking Metrics and Promoting the Marketing Department within the Firm

Lawyers Associated Worldwide

Please join Lawyers Associated Worldwide for the first Marketing Group meeting of 2021 where will discuss Tracking Metrics and Promoting the Marketing Department within the Firm. Legal marketers know that our hard work benefits the firms we work with, but it may not be as obvious to partners. In addition, measuring return on investment (ROI) can be one of the most challenging aspects of legal marketing. While some metrics are easily calculated, others provide data that can be confusing and challenging, and some activities provide little trackable data at all. How do you demonstrate your value to the attorneys you work with?

Join Michael Blachly, CMO at Gray Reed and Melissa Pasha, Business Development and Marketing Director at GableGotwals, both LAW member firms based in the US, as they discuss best practices around tracking and using metrics for ROI as well as showcasing the success of the marketing department and the law firm’s efforts.

Melissa and Michael will give a 30 minute presentation followed by a 30 minute Q&A and group discussion.  This will be an interactive session and you should leave with some practical takeaways to put to use in your firm.