Thought Leadership / News
May 17, 2018 
 Speeches and Presentations
You Don’t Know What You Don’t Know: Legal Marketing Secrets
ON24 / Legal Marketing Association Webinar

Marketing is full of its epiphanies. Game-changing strategies and techniques that make life so much easier, you didn’t know what you were doing before! We’ve all been there and that’s fine: you simply don’t know what you don’t know. Let’s change that. 

We’ll bring you into the know on Thursday, May 17th at 11 a.m. PST (2 p.m. EST) when we sit down to chat with four of the best minds in the legal marketing world. What’s up for discussion? Simple: the revelations they’ve realized over their careers and how those changes have helped their firm innovate and succeed. During this hour-long webinar, you’ll learn how to:

  • Differentiate your firm with content that captivates and branding that sticks
  • Identify relationships, promote expertise and keep informed across all aspects of an industry
  • Use legal ops to create and grow client relationships
  • Implement digital marketing strategies with integrations that allow data simplify your work

We have a deep lineup for this webinar panel, including Rachel Shield Williams, Senior Manager, Experience Management, Sidley Austin; Michael Blachly, Director of Marketing and Business Development, Gray Reed & McGraw LLP; Merry Neitlich, Founding Partner of EM Consulting; Darryl Cross, Chief Performance Office and Founder, HighPer teams; Elaine Seaward, Marketing Director at Gordon, Arata, Montgomery, McCollam, Duplantis & Eagan, and our own Katie O’Rourke, Director of Senior Accounts as moderator.