Thought Leadership / News
June 4, 2019 
 Press Releases
Gray Reed Recognized by BTI Consulting for Strong Brand and Ability to Add Value

Gray Reed is proud to announce that it has been named to the BTI “Brand Elite” 2019, an annual ranking of law firms with the best brand standing among general counsels and legal decision makers. Overall, the firm ranked 145 out of 650 firms that were mentioned in BTI’s client feedback sessions.

BTI’s methodology is based on client feedback from 694 interviews with top legal decision makers at companies (public and private) with $1 billion or more in revenue about the three factors they use to size up a law firm: client experience, premium work and innovation. The BTI ranking criteria was based on nine “branding attributes” that define a firm’s hirability. Those nine attributes are:

  • Recommended – You are recommended first to peers and colleagues without prompting
  • Shortlisted – You are considered first for hiring in new assignments
  • Premium Worthy – Clients pay above market rates and believe you are worth every penny and more
  • Bet-The-Company – You are a safe choice for the most complex and high-risk work
  • Survivors – You are more likely than others to be an industry leader over the long term
  • Movers & Shakers – You deliver new and valuable services or behaviors other firms don’t.
  • Tech-Savvy – You use technology more effectively or in new ways to add value
  • Value Drivers – We make changes in process or the client experience to add value
  • Client Service Strategist – We make changes other firms don’t to improve the client experience.

Of these attributes, Gray Reed scored in “Recommended”, “Short-Listed”, “Movers & Shakers”, and “Value Drivers”. 

About Gray Reed

A full-service Texas law firm of more than 140 attorneys with offices in Dallas, Houston and Waco, Gray Reed provides legal services to companies ranging from start-up to Fortune 500 as well as high net worth individuals. Gray Reed attorneys assist clients with a myriad of legal issues including commercial litigation, corporate transactions, oil and gas, tax planning and litigation, real estate, construction, healthcare, trusts and estates, employment law, family law, intellectual property and bankruptcy. For more information, visit