Good writing is good writing, right? Yes and no.
Readers’ expectations for a blog are far different than for a trade journal or newspaper. Blogging started as a form of an online journal so the style has always been more personal and casual. Readers expect that through a blog, they will get to know you. the writer. They also expect the content to be easily digestible and fun to read.
That’s a lot of expectation so I’ve put together some quick steps to help you get it right, inspired by some of the top bloggers on the LexBlog Network.
Director of Client Development
Marketing Communications Specialist
Gray Reed Media Kit