The Regulation of Online Commercial Speech in the Form of Endorsements

Digital Thought Leadership, an ExecSense eBook
2012

Travis Crabtree was recently chosen by ExecSense to author an eBook Chapter on “The Regulation of Online Commercial Speech in the Form of Endorsements.” This digital eLearning publication is now available for instant download at amazon.com.  This chapter is part of a forthcoming book entitled “Straight from the Top: What Your Marketing Team Needs to Know Regarding the First Amendment."  Mr. Crabtree’s chapter provides practical tips on how to comply with the FTC Online Endorsement Guidelines in light of today’s sophisticating online marketing through Facebook, Twitter, celebrity endorsements, offering discounts for “likes” or “retweets,” affiliate marketing and concludes with a concise take away section with actual policies you can implement today.

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About the Author

Travis Crabtree is a Member at Gray Reed & McGraw and handles complex litigation matters involving defamation, open records issues, antitrust, RICO, the False Claims Act, shareholder derivatives, minority shareholder oppression, corporate officer/director fiduciary cases, partnership disputes, trade secrets, the DTPA, employment and class actions in both state and federal court.  Travis's internet law practice focuses on media communications, online defamation, privacy, domain name disputes, policy and governmental compliance, software audits, copyrights and trademarks, and related transactional documents for start-ups and technology companies.  He explores the emerging legal issues and trends for the internet, marketing, technology, intellectual property and online media on his blog, eMediaLaw.com.

About ExecSense

ExecSense is the world's largest publisher of professional webinars, eBooks, eDocuments and podcasts, producing 1,000+ new programs every year and replaying thousands of others from our vast library of digital thought leadership. ExecSense enables executives to be in-the-know on the most important skills, new best practices, hot topics, and technologies that impact their specific profession, in a schedule-friendly format that is easily viewable on their computer, mobile phone, iPod, iPad, Kindle, and 22 other types of devices. ExecSense webinars have been attended by C-Level executives in over 34 countries, partners at more than 90% of the largest 200 law firms, and C-Level executives from companies such as Johnson & Johnson, Oracle, Siemens, Amazon.com, Accenture, HP, Kraft, UPS, Nike, Mayo Clinic, Wells Fargo, Visa, Humana, Whole Foods, Intel, Standard & Poors, Kaiser Permanente, Pepsico and thousands of other leading companies.

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